A bit of career advice for anyone in an online news organization: Never get roped in to leading the creation of your site’s new content management system. Yes, you may realize that the business rules that underly the CMS will determine who has the power to make decisions in your newsroom, but CMS projects are like storming the beach at Normandy — even if it’s successful, many involved in the operation will not survive.
With that optimistic image fresh in your mind, let’s look at what CMSs do and why your news organization needs one.