Over at his blog, Under the Dome, at NewsObserver.com, Ryan Teague Beckwith points out another interesting online political communication question: What’s the relationship between candidate messages in paid media, free media coverage of those messages and Google searches related to those messages?
And who are the Google searchers on political terms? Are they The Influentials? Young People? Newspaper readers? Non-voters? All of the above?
North Carolina Republican gubernatorial candidate argues that they are.
But what’s he talking about? Page views? Unique visitors?
What parts of the site are busiest? Fundraising? Issue briefings?
How are people finding his site? Google “earned search”? Online ads? Media coverage?
A colleague of mine at the UNC School of Journalism and Mass Communication, Val Lauder, recently shared this article with the faculty e-mail list. The piece, written by Johnnie L. Roberts for Newsweek, wonders “Can News Anchors like Katie Couric Survive?”
I don’t know whether anchors like Katie Couric can survive, but there is one kind of news anchor that is thriving. They’re called bloggers.
In 13 (or so) Easy Steps
In Just Seven Easy Steps
For anyone who has ever been to an online journalism conference, you know Adrian Holovaty. He’s either on a panel, winning an award or being referenced by newsroom mangers, usually with some phrase similar to “we need more people like Adrian Holovaty”
Journalism is an inalienable state of mankind. Professional journalism is not.
By coincidence, I recently found myself reading two things that, as a pair, illustrated nicely the reason I’m so sanguine about the future of news and so panicked about the future of news companies. Continue reading “Journalists Without Journals”
“Last fall, psychologist B. J. Fogg taught a class at Stanford University in which he assigned students to develop Facebook applications. During the 10 weeks of the class, 73 students developed applications such as Kiss Me, Oregon Trail, and Secret Admirer, that have since resulted in 25 million installs and, by the end of the class, were attracting about 1 million daily, active users. These applications have generated more than $500,000 in ad revenue since September. At least three companies were formed by students in the class.”
Sometimes I drone on about j-schools needing to be R&D shops for industry. This is what I’m talking about.
If you have other examples, please send them my way.