Online Journalists See Themselves in Traditional Fields; Could It Be the ‘Gannett Effect’?

In a survey of journalists who work online at newspapers in North Carolina, most described themselves as working in traditional fields of writing and editing rather than “new media” fields such as multimedia production.

The first thing I want to do today is to thank all of the respondents to my recent survey of people who work online at North Carolina newspapers. We had 70 people at 29 daily newspapers respond to the survey. This 64 percent response rate is very high, and I think the state’s journalists deserve credit. But I also need to give credit to Phil Meyer, who helped design the survey method and to Teresa Edwards in UNC’s Odum Institute for Research in Social Science. It also didn’t hurt that there is such widespread support in this state for the University of North Carolina and for the School of Journalism and Mass Communication. It’s been an honor to be affiliated with these institutions. And it’s an honor to have the chance to talk a little bit now about some of the hard working journalists in this state.

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