The Future of News

FAQs are a good way to introduce students to online news writing and editing for three reasons.

• It gets them thinking about conversational journalism.
• It gets them writing shorter.
• It gets them using links.

The key to good FAQs — of course — is to formulate a good set of questions. A good question is at the start of all good reporting. And to formulate a good set of questions, the FAQ writer needs to have a very good sense of his or her audience. There are a few questions to consider when thinking about writing an FAQ.

• Who is the audience?
• What would they already need to know to get value out of this FAQ?
• What search terms would they use to find this FAQ?
• How would they use the information they find on the FAQ

Consider those questions and see if you can answer them for each of these examples of online FAQs that employ different styles. Read the rest of this entry »

If I had to pick only one difference between the mindset of print and online journalists, it’s the way they plan. Online journalists are more likely to have to collaborate with a large group, they are often working on longer time horizons on products that has longer shelf-lives. They are dealing with lots of smaller moving pieces and have to try to get management approval using static words and images to represent a project that will have a lot of animation and user-driven customization.

So, if you want to work online doing something other than breaking news you have to learn how to plan. In my experience, any online project — from an election returns database to a deadline explainer on the capture of Saddam Hussein — needs six things:

1. A product concept
2. A storyboard
3. Asset management
4. A clear workflow
5. A financial budget
6. A testing and quality assurance procedure

Read the rest of this entry »

The idea of using social media to report a story is appalling to some journalists. They have a certain germophobia when it comes to the Internet. Because it is littered with rumor and lies, they never use it as a source for a story, they say. They’re right, of course. Social media like Twitter and Wikipedia are littered with rumor and lies, but so are most city halls and almost every other place journalists ply their trade.

Social media, I tell my students who have been scared away from it by other professors and editors, are like all sources — a great place to start and a lousy place to finish.

Armed with the same skepticism and curiosity with which I treat any other source, I try to teach students to stop worrying and love the hyperlink.

Read the rest of this entry »

I normally try to avoid giving public advice to my former employers. But, with it having little chance of helping or hurting any of my former colleagues at this late point in the decision process, I’m going to fire away.

Dear Washington Post Deciders,

You need to merge the print and online newsrooms immediately. There is no time to spare. Oh, and you need to keep them separate.

Read the rest of this entry »

I can’t wait to read the results of this study by Serena Carpenter at Arizona State University.

I’m particularly interested to see whether there’s a disconnect between the words that hiring managers use in their postings and the words that journalists themselves use to describe online news jobs. Also, job postings are an important “leading indicator” of changing duties and skills in the industry. My survey describes the present state of affairs, and it doesn’t do a good job predicting what the future will be or what hiring managers WANT the future to be.

Most often, when I’m talking with folks about online journalism the conversation centers around online publishing. But a quick hit last Friday in The News & Observer’s Under the Dome blog reminds us not to forget about using the Web as a reporting tool. David Ingram used LinkedIn to research a former Wachovia lobbyist, and found a misleading profile of the lobbyist. And, of course, there’s the New York Daily News’ recent use of MySpace to cover the story about Bristol Palin’s pregnancy.

Here’s a quick rundown of some prominent social networking and user-generated content sites and how to research them.

Read the rest of this entry »

While working today on a chapter for a new edition of Reaching Audiences, I was re-reading the 1945 Atlantic Monthly article in which Vannevar Bush lays out his concept of the hypermedia world we’re now building. In it, he not only envisions a new method of storing and sorting information but a new industry of people who do so.

“There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.”

Perhaps I have a perverted perspective, but MAN does that sound like a sexxxy job description — pioneering, democratic, joyful. If these qualities stir your heart, then you’re a journalist in any medium.

A quick tag cloud of all the words that appeared in the job titles of the 109 people we identified as working in online editorial content at N.C. newspapers. This idea was inspired by Eric Ulken of the L.A. Times, and programmed by TagCrowd.com

Several of my colleagues have also posted to their blogs some thoughts about the Bus Tour. You’ll see from the blog titles that we were an eclectic group. I like eclectic groups.

• Anna Beeber, an assistant professor in the School of Nursing
• Miriam H. Labbok’s blog on “infant feeding and the mother/baby dyad.”

Also not to be missed is the blog of my journalism colleague Jock Lauterer, who does his own tour every summer of the state’s community newspapers. He’s on the road now.

Last week, I gave a presentation at the N.C. Press Association’s Newspaper Academy at the UNC-Chapel Hill School of Journalism and Mass Communication.

• MP3 of Presentation (1:12, 16.5 MB)
• One Pager: Reporting for Online (PDF)
• One Pager: Writing a Blog That Isn’t Blah (PDF)
• One Pager: Search Engine Optimization (PDF)