Whenever I’m trying to figure out a new way to tell a story, there’s a quote from one of the inventors of virtual reality that always pops into my brain: “Information is alienated experience.” Or, like my middle school English teacher used to say, “Show, don’t tell.”
So when you go out to cover an event, don’t bring back a product, a widget, a good, a 10-inch inverted-pyramid story. Use multimedia and interactivity to bring your audience along for the ride. Make them feel like they’re in the room with you. Cover the event live, and then repackage your live coverage to attract the search engine audience.
For these types of stories you should consider:
- Live tweeting.
- Streaming video via UStream.
- Capturing/publishing audio via SoundCloud.
- Publishing full or editing video on YouTube.
- Re-using in a regularly scheduled weekly podcast.
- Posting to the website using Storify.
Before the event:
- Do background research so you have some idea of what you can expect to happen. Because news is when the world doesn’t behave as you’d expect. So first you have to know what to expect. Know the players and the rules. Look at old stories, get a copy of the meeting agenda or the speech text if possible. Check out the group’s website and social media accounts. Check out national press, too, if warranted.
- Make a Twitter list of everyone you expect to be in attendance at the event — that includes “official” event participants as well as observers.
- Make another list of anyone you think might be interested in the topic. You might find these are folks who already follow you on Twitter, or folks that have re-tweeted similar stories, or just people who’ve been talking about similar topics.
- Make sure you know any hashtags related to the event. If there isn’t one, make one up and tell your followers to use it during the event. For the most important hashtags you expect to be used during the event, create a saved search on Twitter.
- Prepare a few tweets in advance of the event. For example, if you know that someone is going to reference a particular news article or book, have a link to that article ready to send out when the person mentions it. If you use HootSuite, you can save drafts of your tweets. Twitter just added native pre-scheduling of tweets to its clients.
During the Event
- Get there early. You never know what might go wrong — you can’t find parking, there’s no WiFi, no place to put your camera, room is full, flock of rabid seagulls attacks…
- Tell people that you’re getting ready to start live tweeting an event. Tell them where you are. Tell them about how long you’ll be at it. You’ll be using your personal account for credibility and intimacy.
- Listen for key quotes, and either paraphrase them or attribute them: – “Obama: ‘My role here is done.'” or “Obama says he is resigning from office.”
- Listen for key facts that provide context: -“27% of new students hail from Antarctica.” or “Construction on Gryffindor began in 2011 and was scheduled to cost $3.1B.”
- Listen for news: “Board voting now on whether to oppose Amendment One.” or “Board’s vote on Amendment One unanimous. Everyone’s opposed.”
- Provide both “play-by-play” coverage as well as analysis: – “Somewhat unexpected to hear all sides agree on that issue. Where was the opposition?”
- Use hashtags. Hashtags can be used to help your audience find other tweets on the topic, but they can also help your tweets find an audience that cares about the topic but doesn’t yet know you’re covering it. Finally, you can use hastags for commentary (but be careful with that.)
- Ask questions of your audience during the event. Questions can either seek information: “Dept. of Labor says it’s still interviewing witnesses. I’d like to interview you, too. Did you see the Vortex collapse?” … or they can seek opinion. “Rides inspected 3x/day. Fairgoers- Is the Dept. of Labor doing enough to keep you safe?”
- When you receive responses, re-tweet the interesting ones. Think of yourself as the host of a call-in talk show. Re-tweeting adds interesting voices to the live event and puts yourself in the position to mediate a conversation between your followers. That’s creating an experience rather than just a story.
- Invite your readers to ask you questions: -“Petraeus taking questions now. What do y’all want me to ask him?”
- If you make a mistake, correct it. If it’s an egregious fact error — “Thornburg found guilty of murder!” — delete the original tweet and send out a correction: “CORRECTION: Thornburg found NOT guilty of murder!” Correct anything that alters your audience’s clear understanding of the event. Misspellings and things like that probably don’t merit corrections. If someone has re-tweeted a fact error that you made, be sure to @mention them in your correction so they’ll be more likely to see it and pass it along, too.
- Tweet photos and (brief) video. Give people a sense that they are going “behind the scenes” with you — that you’re taking them to a place they can’t go.
- Interview participants and observers. Tweet a photo and a quote of the person. Be sure to @mention them.
- When you end your live coverage, tell your audience that you’re wrapping up… and they they can go to your website or print publication soon to see your full wrap-up of the event.
After the Event
- Use Storify to pull together your quotes. Embed the Storify on your site.
- Follow-up the next day with a moderated live online discussion with one of the event’s participants. Or just allow your readers to ask you questions. Two good tools to use for live discussions on your site are CoverItLive and ScribbleLive.
Live Audio & Video
With UStream, you can turn your iPhone into a broadcast truck. It doesn’t matter whether the event has a huge following or not, imagine that suddenly you don’t just work for the newspaper of record for in your community but also the CSPAN.
You know you can use your phone as a camera, but you can also use it to record audio interviews and use SoundCloud to publish the audio on The Chronicle or to a podcast. If you want to dramatically improve the quality of your audio, try one of these little microphones that plug into your iPhone. You can also use this free iPhone app to do some pretty nice audio editing right on the phone.
None of these audio and video tools are going to win you an Oscar. They’re the tools you use when the story doesn’t merit a trained videographer.
- http://stevebuttry.wordpress.com/2009/08/31/riveting-twitter-narrative-of-robotic-surgery-at-st-lukes/ (3-hour event)
- http://storify.com/herbertlowe/inauguration-of-father-pilarz (3-hour event)
- http://www.herblowe.com/1/post/2012/05/classes-live-tweet-muawards.html (Awards ceremony)
- http://www.herblowe.com/1/post/2012/02/oh-my-enberg-lecture-trends.html (Speech)
- Examples of Storify
- Twitter’s Best Practices for Journalists
- Twitter’s Guide to Live Tweeting
- Suggestions, but not Standards, for Live Tweeting (Steve Buttry)
Tips for Speeches
Tips for Meetings
Tips for Festivals/Celebrations
Tips for Live Q&A Events on Twitter
- How to Host a Twitter Q&A Sessions (Twitter.com)