Comments on: More on the N.C. Online News Audience

By: Andy Bechtel

Andy Bechtel — Thu, 04 Sep 2008 13:22:33 +0000

I would love to see these numbers published regularly, on this blog or on the respective sites. The L.A. Times does this in pretty good detail each month. You can see the latest memo here:

http://latimesblogs.latimes.com/readers/2008/09/colleagues-lets.html

By: Ryan Thornburg

Ryan Thornburg — Wed, 03 Sep 2008 18:44:35 +0000

Dave,

Thanks for that extra data on the self-reported numbers.

Interesting to note that WRAL is looking at an average of 30 page views per visitor per month and newsobserver.com is looking at an average of just under seven page views per visitor per month. The two are closer on reach than they are on frequency.

By: Dave DeWitt

Dave DeWitt — Wed, 03 Sep 2008 18:00:22 +0000

Great analysis. The wording I used in the piece was: “According to its stats, WRAL.com draws five times the website traffic than does newsobserver.dot.com when looking at just those online users in the Raleigh-Durham market.”

What I didn’t report, but I’ll throw out here to further muddy the waters, was the self-reported numbers for July ’08. Here they are:

WRAL.com: 90 million p-views; 3 million unique visitors
newsobserver.com: 14.2 million p-views; 2.1 unique visitors

It’s likely that, when considering where to spend their dollars, local advertisers won’t do much digging beyond those figures.