Research Question: Do Hits Equal Votes?

North Carolina Republican gubernatorial candidate argues that they are.

But what’s he talking about? Page views? Unique visitors?

What parts of the site are busiest? Fundraising? Issue briefings?

How are people finding his site? Google “earned search”? Online ads? Media coverage?

Published by

Ryan Thornburg

Assistant Professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. 2011 Knight News Challenge Winner. Author of Producing Online News.